My Local Media Market

We swapped Bill O'Reilly for sports-talk. Good deal for us.

WJFK (106.7 FM) yesterday dropped Bill O'Reilly's nationally syndicated show, "The Radio Factor," and replaced it with a sports-talk program hosted by Jim Rome. O'Reilly, an avowed independent who takes many conservative views, occupied a two-hour afternoon slot on WJFK.

The popular Fox News Channel TV host never attracted much of a radio following in Washington -- in the most recent ratings period, his program had about 1.2 percent of the audience. But then, neither have many other conservatives, whose programs are popular in many cities but barely move the ratings needle in the Washington area, the nation's eighth-largest radio market."

From The Washington Post.